Friday, July 11, 2008

[ Copy - Paste from Wikipedia ] What is FLYER ?

A flyer (or flier) is a single page leaflet advertising a nightclub, event, service, or other activity. Flyers are typically used by individuals or small business and are a form of small scale, community communication.
Flyers are handed out on the street, posted on bulletin boards, or given away at events. Bulletin boards are found on college campuses, in cafes, community meeting houses, laundromats and small markets.
Flyers, along with postcards, leaflets and small posters, are vital and free forms of communication for people who want to engage the public but do not have the money or desire to take out classified advertising in a local newspaper. Their widespread use intensified with the spread of desktop publishing systems. In recent years, the production of flyers through traditional printing services has been supplanted by Internet services; customers may send designs and receive final products by mail. Flyers range in tone from humorous to irreverent or absurd.

Thursday, July 3, 2008

[ Copy - Paste from Wikipedia ] What is BROCHURE ?

A brochure or pamphlet is a leaflet advertisement. Brochures may advertise locations, events, hotels, products, services, etc. They are usually succinct in language and eye-catching in design. Direct mail and trade shows are common ways to distribute brochures to introduce a product or service. In hotels and other places that tourists frequent, brochure racks or stands may suggest visits to amusement parks and other points of interest.

The two most common brochure styles are single sheet and booklet forms.

The most common types of single-sheet brochures are the bi-fold (a single sheet printed on both sides and folded into halves) and the tri-fold (the same, but folded into thirds). A bi-fold brochure results in four panels (two panels on each side), while a tri-fold results in six panels (three panels on each side).

Other folder arrangements are possible: the accordion or "Z-fold" method, the "C-fold" method, etc. Larger sheets, such as those with detailed maps or expansive photo spreads, are folded into four, five, or six panels.

Booklet brochures are made of multiple sheets most often saddle stitched (stapled on the creased edge) or "perfect bound" like a paperback book, and result in eight panels or more.

Brochures are often printed using four color process on thick gloss paper to give an initial impression of quality. Businesses may turn out small quantities of brochures on a computer printer or on a digital printer, but offset printing turns out higher quantities for less cost.

Compared with a flyer or a handbill, a brochure usually uses higher-quality paper, more color, and is folded.

Wednesday, July 2, 2008

Profil Mengenai Chirpy Printing

Chirpy Printing adalah sebuah perusahaan percetakan atau offset printing yang fokus pada produksi brosur dan NCR Forms (seperti: nota, tanda terima, surat jalan dan lain-lain). Dengan motto "where quality and speed matter", maka anda tidak perlu terlalu dipusingkan dengan quality control dan ketepatan waktu. Jadi, untuk anda yang membutuhkan brosur dan NCR Forms dengan kualitas yang tinggi dan waktu produksi yang tepat waktu, chirpy printing adalah solusi yang paling tepat.